Why It?s Not Enough To Just Have A Website
Because if you build it, they won?t just come…
Many people and businesses build websites and believe their job is done; it?s time to kick back and wait for the clients to roll in. Unfortunately, it doesn?t quite work like that. You can build it, but the people won?t just come, essentially because they don?t know it?s there. It?s very rare that people will just stumble across a website without some kind of marketing strategy in place to tell them it?s there, and why they should visit.
Unless your website is simply acting as a statement of your business? legitimacy, you will need a marketing strategy which includes SEO (search engine optimisation), an ongoing social media presence, content writing (a blog), as well as someone to help you manage the whole process.
If you?re trying to figure out the best way to run your online business, you may have been told by well-meaning friends or acquaintances that SEO is dead. The truth is, if you want to generate traffic to your website, you need to ignore those people. In fact, SEO is more important than ever in a competitive market. Every day, millions of people (your potential clients!) use and trust search engines to find solutions to problems, answers to questions, and products they need. The majority of users tend to scroll no further than the top five search results, so it?s essential to employ good SEO if you want to be ahead of the competition.??
As well as SEO, an ongoing social media presence has a huge potential to increase sales by increasing brand recognition and visibility, generating a loyal following, increasing opportunities to convert customers of another brand to your own, and increasing conversion rates. It may be time consuming, but building up a large, organic social media following has been shown to lend trust credibility to your brand.
Many business owners don?t see the point of having a blog on their website, believing they?re not bloggers; rather they have a product or service to sell. However, you need to remember that a blog is a constant source of outgoing information and a way you can keep customers up to date with latest products and developments, while getting them onto your website.
Your blog is also a way to keep your site higher in the search engine rankings, as you?re consistently producing new content. Think of it like this: If you have a bricks and mortar store, but you never get any new stock, people will stop coming. Your blog is your new stock that keeps customers returning.
Digital marketing can be a lot of work, but it?s essential for an online business. If you have any questions or need help with your marketing strategy, we can take care of everything from building your website, to SEO, social media, and even content writing.
Remember, your best customer is a stranger you have never met, so you need to get the word out there so they can find your business, and keep giving them reasons to come back.
WHERE WILL YOU?START?
We believe small businesses should be let out of the big shadows of corporate giants and allowed its rightful place to bask in the sun. We make it easier for small businesses to put their best foot forward by looking professional to their customers; without the price-tag. You need marketing that actually brings you leads ? we do that.??
Ensure success, build your business with rock-steady foundations. Strategy is the new black people
Not all businesses need to be found on Google. Those that do need a strong SEO campaign. We rock at this!
Your brand needs to wear its hi-vis to get noticed ? your business only gets one first impression
Boosting posts is a waste of time and money. Please stop? just stop! Let us run a campaign that works?
A bad website says you’re bad at your job. You need a small business website that looks the part and also sell
While you?re waiting for your organic rankings to climb the ladder, Google ads can get you clicks
JUST ?COS WE?RE A?FACTORY,?DOESN?T MEAN YOU?LL ENCOUNTER?ROBOTS.
We?d like to invite you to enjoy a beer, wine or soft drink (don?t worry, we?ll buy you top shelf if that?s your flavour) and get to know us. We want to know about your business, or business idea and we will happily run you through the next steps you need. Go ahead and contact others who offer our services, we?ll see you in a month when you realised you should have gone with us all along.